|  | Mobile Messging Service:
NeonUltra is a leading provider of Mobile Messaging, committed to large volume capacity, competitive pricing and deploying the large SMS aggregator's coverage in the marketplace. Companies have realised that they cannot depend on any one single marketing media to reach out to their customers. New media is not regarded as a replacement for existing marketing channels but complements traditional media and makes it more effective.Marketing activities are more focused towards location, relevance and context of the communication to the target market.
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Every customer is important today and there is a need for companies to reach out via multiple channels. Measuring media effectiveness has been traditionally difficult but complementing marketing campaigns with powerful media like text messaging and SMS have generated spectacular response and recall rates for campaigns. If you want to create a long-term relationship with your customers and build communities, which will give you valuable feedback on your marketing proposition, it is important to be a pioneer in wireless marketing. Wireless Marketing needs to be fun and relevant to customers, which makes it even more effective than other media.
The cost of reaching out to customers via wireless marketing is much lower than traditional media. You can reach out to a wider audience, get better response and save money by wireless marketing a based mobile database today by wireless marketing and be ahead of your competitors.
Mobile Marketing / SMS Marketing can be used in number of ways. Some examples are listed below:
| | New Product Release | | Promotion - Sales & Marketing | | Event (launch / promotion) | | IP TV | | Mobile Offers | | Market research | | Theme based advertisements | | Feedback | | Promotion & Contests | | Branding | | Affiliate program | | | | | Unique Benefits - Mobile Marketing: | | Instant SMS delivery | | Comparative affordable charges | | Interactive dialogue services | | Mobile is handy | | High reach | | individual Communication | | | | Mobile Marketing / SMS Marketing - how does it work?
There are several options to communicate and engage with the consumer. See below:
Push to the consumer>>
The simplest model is to get a list of numbers (preferably profiled) and send a message to them. Simple. Get a target list, create the message you want to communicate and deliver the message as an SMS. You push your message to the target audience. Costs involved are the costs of the lists (you may have your own lists) plus the costs for sending the message.
Pull from the consumer>>
It is possible to invite the target audience to communicate to you - you advertise a long code or short code (explained later in the document) - basically a number where people text you - ideal if you want consumers to register their interest - whatever you receive from people - is available to use for analysis and/or for further targeting.
Push-Pull combination>>
Cool stuff - you know who to go after - communicate with them through text messaging - excite them enough to respond to you - the responses which come - you can act upon as per the demands of the campaign. A good way to communicate your ideas to a predefined audience - the really interested one - seeks you.
Pull-Push combination>>
Interesting - you don't know whom to target or your needs are too generic - just advertise a long code or a short code on other media like print, TV etc. - when people show interest, you respond to them in a predefined and automated way. A good way for you to give additional information to people who are interested.
Mobile Marketing jargon made simple>>
Short Code - It is typically a 4-digit number, which is accessible by subscribers of any mobile operator. Used where the recall value is important. Used for encouraging pull from the consumers. Is expensive than the long code.
Long code - A usual mobile number (maybe real or virtual) - works across all operators but cheaper than the Short Code. Has lower recall but potential for high usage in a closed user environment e.g. to interact with members of a loyalty card scheme.
Some examples of campaigns run by service providers such as xxxy Messaging Private Limited (http://www.xxxy.com) using products are:
Text Voting - Voting is an exciting way to engage your audience and let them have their say. Newspapers, magazine and television are prime examples.
Instant Win - Through print/radio, you can invite consumers to interact with you where they are offered an opportunity of an instant win.
Timed Vouchers - You can send reward vouchers as text messages to consumers to increase the footfall.
Feedback collection - Using our technology, you can invite consumers to provide feedback/opinion through a text message.
Fun and or Interactivity - You can do an on-pack promotion, which displays a number where the consumer can send text messages to play games/win rewards. | | | |
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