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The partnership enables guests to stay in touch with free
Wi-Fi and broadband Internet access, localized online information:
Yahoo!
Inc. (www.yahoo.com)
and Sheraton Hotels & Resorts, Starwood Hotels & Resorts
Worldwide Inc.'s (www.starwoodhotels.com)
largest upscale brand, announced today an industry-first strategic
relationship that will keep Sheraton guests connected in comfort
while on the road.
"Yahoo!
and Sheraton are both committed to offering a personalized
experience for our visitors, and working together to create
the Yahoo! Link is a natural fit," said Cammie Dunaway,
chief marketing officer at Yahoo! Inc.
Yahoo!
Link @ Sheraton is the first of many Sheraton initiatives
to roll out this year that reinforces the brand's values of
offering its guests signature services and amenities in a
warm, comfortable environment that will help keep them connected
to what matters to them most.
Yahoo!
Link @ Sheraton officially debuts today both as a physical
and virtual space at the Sheraton San Diego Hotel & Marina
and Sheraton Boston, and as a virtual space at the Sheraton
New York Hotel & Towers and Sheraton Stamford in Connecticut.
Yahoo!
Link @ Sheraton offers a convenient online experience that
enables guests to surf the Internet, email loved ones, review
local favorite attractions and even print up boarding passes.
Customized features include free Wi-Fi and broadband Internet-enabled
lounge installations in Sheraton hotel lobbies and a co-branded,
locally-tailored portal website available on computers in
the lounge areas and in guestrooms.
Also
available exclusively for Sheraton guests is a special premium
service bundle that includes a 30-day free trial of several
of Yahoo!'s most popular services including Yahoo! Music,
Yahoo! Mail Plus, Yahoo! All Star Games, Yahoo! Finance Tracker
and Yahoo! Briefcase.
Through
this strategic relationship Yahoo! and Sheraton Hotels help
guests stay connected by offering both business and leisure
travelers access to the same resources they would have in
the comfort of their home or office, at anytime during their
stay.
"At
Sheraton Hotels we provide our guests with a sense of community,
helping them connect to what is important to them. In the
Yahoo! Link @ Sheraton guests will find a warm, comfortable
environment where they can catch up on work, email their family
and friends or just sit back and relax," said Javier
Benito, executive vice president and chief marketing officer
for Starwood Hotels & Resorts.
The
Yahoo! Link @ Sheraton experience begins as guests make their
way through the hotel lobby and enter a specially designed
communal lounge area featuring comfortable seating, refreshments
and a plasma television. Multiple Internet-enabled workstations
complete with free 24/7 Ethernet and Wi-Fi connectivity and
PrintMe features are also made available for Sheraton guests
and visitors.
Sheraton
Hotels & Resorts, with 400 hotels and resorts in more
than 70 countries, is owned by Starwood Hotels & Resorts
Worldwide, Inc. Starwood Hotels & Resorts Worldwide, Inc.
is one of the leading hotel and leisure companies in the world
with approximately 850 properties in more than 95 countries
and 145,000 employees at its owned and managed properties.
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